About Us


“We aim to promote social change and lasting impact”

What We Do


with quality expertise


with tools to use


to make better decisions

About the Foundation

Since 2017, the Foundation has been offering Training and Mentoring for individuals and organisations in the Non-profit sector, focusing on Basic Financial Literacy and Small Business Development. In March 2021, The Financial Coach formally registered an NPC called The Financial Coach Foundation.

View our IMPACT page to see the work we have done since 2017.

View our VIDEO SERIES page to see the Financial Basics online course we have created.


The Financial Coach offers a holistic approach to Personal Financial Planning, using a fee-based model. At the Financial Coach we don’t manage money, we manage people and their emotions around money.

Gregg Sneddon is a Certified Financial Planner® and has had his own Financial Planning practice since 2000.

For more information please visit our website: www.thefinancialcoach.co.za

About Pam Sneddon

After years of working in the NPO sector as a Project Manager, Trainer and Mentor, Pam Sneddon joined her husband, Gregg and launched The Financial Coach Foundation in June 2017.

The Financial Coach Foundation offers Basic Financial Training & Small Business Consulting. They strive for all interactions to be positive, uplifting, resourceful and long lasting.

Pam holds a Post Graduate Diploma in Small Enterprise Consulting (cum laude) from Tsiba University.

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