About Us

About Us


“We aim to promote social
change and lasting impact”

What We Do


with quality


with tools
to use


to make better

About the Foundation

In March 2021, The Financial Coach formally registered an NPC called The Fincoach Foundation.
In October 2022 our PBO Status was approved.

Since 2017 the Foundation has been offering Training and Mentoring for individuals and organisations in the Non-profit sector, focusing on Basic Financial Literacy and Small Business Development.

In August 2022 Xolile joined our Team and we partnered with Common Good to now offer a Work Readiness program, thereby extending the impact we can achieve.

View our IMPACT page to see what we have achieved….

About Pam Sneddon

After years of working in the NPO sector as a Project Manager, Trainer and Mentor, Pam Sneddon joined her husband, Gregg and launched The Fincoach Foundation in June 2017.

The Fincoach Foundation offers Basic Financial Training & Small Business Consulting.
They strive for all interactions to be positive, uplifting, resourceful and long lasting.

Pam holds a Post Graduate Diploma in Small Enterprise Consulting (cum laude) from Tsiba University.

About Xolile Makutoana

Xolile Makutoana joined The Fincoach Foundation in August 2022.
He has 3 years of experience as a Training Facilitator at Common Good, and is a motivated team leader, passionate about social change and the transformation of others.

Xolile likes to address core challenges facing our society, equipping people to develop perseverance and resilience, thereby providing hope.

Having him on The Fincoach Foundation Team opens many more opportunities for us, as he is Xhosa speaking, and has many connections within the marginalized communities of the Western Cape.


The Financial Coach offers a holistic approach to Personal Financial Planning, using a fee-based model.
At the Financial Coach we don’t manage money, we manage people and their emotions around money.

Gregg Sneddon is a Certified Financial Planner® and has had his own Financial Planning practice since 2000.

For more information please visit our website: www.thefinancialcoach.co.za